Reflecting colors on tables

Casi Paped Founder and Design Director Şebnem Celepoğlu Dindar told her brand story to Özge Zeki for the June-July 2024 issue of Gastrofill magazine.

Şebnem Celepoğlu Dindar, founder of the Casi Paped brand, which stands out with its handmade porcelain products, draws her inspiration from the magical world of colors.

Interview: Özge Zeki

Şebnem Celepoğlu Dindar adopts a design approach that emphasizes forms and functionality while maintaining a stylish and modern aesthetic in the Casi Paped brand. The brand's vibrant, energetic colors stimulate the imagination, while soft tones invite calmness and balance with nature. We asked him about the details of the brand, which offers many products from coffee cups to platelets, vases to candlesticks.

When was the Casi Paped brand born?

The endless hustle and bustle of city life takes us away from animals and nature, in short, from all living things. Sometimes we even forget the color and smell of the soil we step on. However, since the day man came into existence, he has been in great need of the soil and animals that energize every drop of his soul. Whether it was my love for the soil or my longing for nature, I felt that I needed a branch of art to find myself, to remember nature, to get lost in the mud. This is how Casi Paped was born 4 years ago. The name was inspired by my dear friends who left their mark on my life: my dog Casi, my parrot Pap and my cat Edward.

What inspires you during the design process?

I get inspired by every visual medium, sometimes it's an album cover, sometimes a movie poster or a campaign shot. Design is a field that grows and develops by feeding each other, so I find it very important to do research, travel, exchange ideas and feed myself. I try to keep myself updated by following global designers, artists, various platforms and galleries. I am also interested in modern, colorful and sophisticated designs in decoration.

How would you summarize the brand's design line?

Every design is the result of our imagination. We express our dreams with colors and shapes. We take the energy of the sun and combine it with the freedom of blue. By adding functionality to our colorful stance, we create designs that you will enjoy using and that show their color. We know that everything starts with dreaming. Our process from the first idea to small series production starts with the creation of 3D printing prototypes of the designs we imagine and ends with the patenting of the products after their production is realized. With an environment and people-oriented approach, with a small but large team of people who do what they love and love what they do, we produce a limited number of products, each of which is shaped by hand labor and consists of natural ingredients, within the framework of ethical values.

Which are your sales channels?

Casi Paped designs are available at Beymen, Sir Maison, Minoa and Simple Life stores and on our website.