Aesthetics that elevate our energy!

Aesthetics that elevate our energy!

Nowadays, the word aesthetics appears in many areas. Aesthetics means a branch of philosophy that deals with beautiful sense, admired or aesthetic art, beauty and pleasure. Aesthetics comes from the ancient Greek word "aesthesis", meaning to hear and understand. In summary, it deals with the creation and evaluation of beauty. So what is beautiful? The concept of beauty includes abstract concepts such as morality, as well as things that are perceived with the five senses, such as objects visible to the eye, a music heard by ears, a dish that tastes good, the smell of a scented flower One of the main questions of aesthetics is “what is beautiful?" As the answer to this question varies according to societies, cultures and time, it is hardly possible to talk about an ideal beauty.

The fact that an object is beautiful increases its attractiveness. Although it is possible to explain beauty with symmetry and proportions, beauty is not an immutable concept. On the contrary, beauty is determined by the societies and changes its meaning and form according to the spirit of the time. It is possible to make it more desirable by adding an aesthetic dimension to any product or experience. Aesthetics is not a concrete recipe for beauty, but a journey without end, related to the search for a more pleasurable one. As Paola Antonelli, curator of the Museum of Modern Art in New York, emphasizes, “Good design is a Renaissance attitude that solves human needs by combining technology, psychology and aesthetics.”

Nowadays, aesthetic understanding is based on not breaking connection with life and feeling its vitality. Mass production, perfection and artificiality in the 80s gives up its place to handmade art, beauty and perceptions colored by naturalness and differences. As Casi Paped, the basis of our aesthetic understanding is the harmonious union of design and color. While shaping the dough, each of our products becomes unique with different hand strokes. Porcelains that show their color, live, make us feel good and revive our lives are emerging with original handmade designs.